Role:

Graphic Designer

Tools:

Adobe Photoshop, Adobe Illustrator

Details:

Hendrix Guitars is one of the logo design that I'm most proudest of when it comes to creativity. Its a logo design for a fictional guitar company known as Hendrix Guitars that makes hand made guitars which means each guitar has a personal touch. Originally I want to do a modern take on guitar logo because most of the ones I've seen while doing research appear crusive with lots of curves and organic shapes. I tried multiple iteration, but they didn't capture the feel of what Hendrix Guitars was about.

Going back to the drawing board I realized that the uses a name for the company so the company must be very personal and one of the most personal things someone has is their own signature. Thats why I decided to take the signature of Jimi Hentrix and stylize and adjusted it a bit while adding a guitar graphic.